体育赛事类短视频传播探究

Research on Short Video Communication of Sports Events

体育赛事类短视频在各平台所发布的数量与日俱增,其发展形势欣欣向荣,收获了诸多成效,但也将诸多问题暴露出来。该文运用文献资料法和逻辑分析法,分析了体育赛事类短视频已取得的成效,总结出了体育赛事类短视频存在的信息碎片化,过度商业化,版权意识淡漠等问题,并指出要从集约化视频创作,提高传播者素质和加强平台审查监管等方面进行改进,以期实现体育赛事类短视频的长期健康发展。

The number of sports event short videos released on various platforms is increasing with each passing day.Its development situation is flourishing and it has achieved a lot of results, but it also exposes many problems. By using the method of literature and logical analysis, this paper analyzes the achievements of short videos of sports events,summarizes the problems of information fragmentation, excessive commercialization, weak copyright awareness and other issues of short videos of sports events, and points out that improvements should be made from the aspects of intensive video creation, improving the quality of communicators, and strengthening platform review and supervision,in order to achieve the long-term healthy development of short videos of sports events.