基于地域文化体验的美食类App视觉设计研究

RESEARCH ON FOOD APP VISUAL DESIGN BASED ON REGIONAL CULTURAL EXPERIENCE

本文首先对美食类App视觉设计现存问题进行了分析,继而提出了基于地域文化体验的美食类App视觉设计策略,从视觉风格的地域特色、视觉图标的文化形象以及视觉信息的层级内容三个方面,探讨了如何让美食类App视觉设计既能传播地域和美食文化,又能满足用户的审美需求、功能需求以及情感需求。

This paper firstly analyzes the existing problems of visual design of food apps, and then proposes the visual design strategy of food app based on regional cultural experience,and discusses how to make the visual design of food app not only spread the regional and food culture but also meet the aesthetic needs, functional needs and emotional needs of users from three aspects: the regional characteristics of visual style, the cultural image of visual icons and the hierarchical content of visual information.