浅析手绘插画在传统地域美食文化推广中的应用

APPLICATION OF HAND-PAINTED ILLUSTRATION IN TRADITIONAL REGIONAL FOOD CULTURE PROMOTION

随着科技的发展,信息传播的途径和方式也在改变,人们接受信息的途径变得越来越多元,不再局限于传统的文字图片信息。艺术设计学科的发展使得手绘插画成为常见的设计方式之一,受众对手绘插画的认可和喜爱度也越来越高。将传统地域美食与手绘插画进行结合,受众既能感受到手绘插画的趣味性及互动性,又能了解传统地域美食文化。本文分析了目前手绘插画在传统地域美食文化推广中的应用现状,并针对不足之处提出应对策略,以期更好地传播传统地域美食文化。

With the development of science and technology, the ways and means of information dissemination are also changing. People’s ways of receiving information are becoming more and more diversified, no longer limited to traditional text and picture information. With the development of art design discipline, hand-painted illustration has become one of the common design methods, and people’s love for hand-painted illustration is increasing. By combining traditional regional cuisine with hand-painted illustrations, people can not only enjoy the fun and interactivity of hand-painted illustrations, but also better understand the culture of traditional regional cuisine. This paper analyzes the current situation of the application of hand-painted illustration in the promotion of traditional regional food culture, and proposes strategies to address the shortcomings in order to better disseminate and promote traditional regional food culture.