基于图像学的潮流玩具研究与开发设计

TRENDY TOYS R&D AND DESIGN BASED ON ICONOLOGY

随着现代国潮艺术和流行文化的兴起,潮流玩具受到越来越多年轻人的喜爱。本文从图像学的视角,重点论述了如何活用中华传统文化元素助推潮玩产品设计开发,解读了传统文化主题潮玩背后的历史背景与吉祥寓意,同时提出潮玩产品设计思路,以期为更多艺术家和设计师提供一些设计灵感。

With the rising of China-Chic art and popular culture, traditional Chinese trendy toys are gaining popularity among youngsters. From the perspective of Iconology, this paper explores the historical context and auspicious cultural connotations behind the trendy toys with the theme of traditional Chinese culture. By focusing on how to apply traditional cultural elements to the R&D of modern trendy toys, the authors propose design ideas of trendy toys design, so as to provide some inspirations for more artists and designers.