“文化强国”视域下中国武术海外传播模式建构的逻辑理路

Logic Reasoning of Overseas Communication Mode of Chinese Wushu from the Perspective of “Cultural Power”

采用文献资料、文本分析和模式研究等方法,运用传播学、文化学等多学科理论知识,以“文化强国”国家意志为引领,对新时期中国武术海外传播模式构建进行了学理性设计与思考。认为:从“理念”到“战略”的“文化强国”思想诞生,助推中国武术海外传播呈现出新型时代景观。走进“文化强国”时代的中国武术海外传播模式,应凸显人际传播层面,规训武术文化传播主体文明言行习惯;组织传播层面,推动武术塑造国家形象政策精准实施;大众传播层面,助力中国武术数字产业资源集群联动等积极效益,以全景式彰显中国武术海外传播模式构建与社会主义文化强国战略目标高度契合的本真性应然逻辑,进而深度激发中国武术观照社会主义文化强国战略远景目标实现的新型历史使命与责任担当。

Using methods such as literature review, text analysis, and model research, using multi-disciplinary theoretical knowledge such as communication studies and cultural studies, and guided by the strategic will of "cultural power", the authors rationally interpret and think about the overseas communication mode of Chinese Wushu in the new era. It is believed that the creative transformation of the "cultural power" from "idea" to "strategy" has led the practice of overseas dissemination of Chinese Wushu to create a new era. Entering the overseas communication mode of Chinese Wushu in the era of "cultural power", we should highlight the interpersonal communication level and discipline the civilized words and deeds habits of the main body of martial arts cultural communication. At the level of organization and communication, we should promote the accurate implementation of the national image building policy of Wushu. In terms of mass communication, it helps Chinese Wushu digital industry resource cluster linkage and other positive benefits, and displays the true logic of the construction of Chinese Wushu overseas communication mode which is highly consistent with the strategic goal of socialist cultural power in a holistic manner, so as to deeply stimulate the new historical mission and responsibility of Chinese Wushu to realize the strategic goal of socialist cultural power.