价值、优势与路径:海洋体育赛事与体育旅游融合发展研究

Multiple Values, Self-advantages and Realization Paths of the Integrated Development of Marine Sports Events and Sports Tourism

运用文献资料法、逻辑分析法对海洋体育赛事与体育旅游融合发展的价值、优势与路径进行了探讨。研究认为:海洋体育赛事与体育旅游融合发展的“价值”主要体现在满足人们对美好生活向往的客观需求、提升赛事举办地的综合竞争力与城市形象、促进相关产业联动发展、助推体育强国建设等多个方面;“优势”主要在于丰富的自然资源与人文资源、难得的“一带一路”倡议历史机遇、巨大的市场需求、大力的国家政策扶持、迫切的旅游产业升级需要;“路径”包括打造品牌化海洋体育赛事、健全海洋体育赛事旅游公共服务体系、挖掘海洋体育赛事旅游的文化内核、构建全域海洋体育赛事旅游综合体、推动海洋体育赛事市场化运作、加强海洋生态环境保护等。

This paper discusses the multiple values, self-advantages and realization paths of the integrated development of marine sports events and sports tourism by means of literature review and logical analysis. The research holds that the multiple values of the integration and development of marine sports events and sports tourism are mainly reflected in meeting the increasing spiritual needs of people, improving the comprehensive competitiveness of the city where the events are held, driving the development of related industries, and promoting the construction of a strong sports country. Self-advantages mainly include rich natural and human resources, historical opportunities of "The Belt and Road" initiative, huge market demand, strong support of national policies, and the need for tourism industry upgrading. The realization paths include building branded marine sports events, perfecting the public service system of marine sports events tourism, excavating the cultural core of marine sports events tourism, constructing the tourism complex of marine sports events in the whole region, promoting the market-oriented operation of marine sports events, and strengthening the protection of marine ecological environment.