基于包装策略的视觉营销研究

Visual marketing research based on packaging strategy

随着市场竞争的深入发展,商品出现同质化的现象也非常严重。各种商品品种、花色、式样也日益增多,企业在开展市场营销策略时,应当以商品的包装的设计为出发点,重视视觉营销策略的作用。本文研究包装策略在视觉营销运用的方式和经营理念,强调商品的包装与销售整体环境视觉上要协调统一,加强终端营销的包装组合和商品展示,以提升商品的质量和品牌。

With the further development of market competition,The phenomenon of homogeneity of goods is also very serious.The variety,design and style of goods are increasing day by day.When enterprises develop marketing strategies,The design of the package should be taken as the starting point.We should pay attention to the role of visual marketing strategy.This paper studies the packaging strategy in the visual marketing application of the way and business philosophy.It is emphasized that the packaging and sales of goods should be coordinated and unified visually.In order to improve the quality and brand of goods,strengthen the packaging mix and commodity display of terminal marketing.