社会技术因素对短视频沉迷影响的实证研究——算法推荐的调节作用

An Empirical Study on the Influence of Socio-technical Factors on Short Video Addiction:The Moderating Effect of Recommendation Algorithms

研究基于社会技术的理论视角,通过网络问卷调查,考察了社会技术因素对短视频沉迷的影响。研究结果显示,个性化、响应性、用户的主动控制和准社会互动是影响短视频沉迷的重要因素。同时,用户的算法使用水平对各因素与沉迷的关系有调节作用。用户对算法的使用一方面会强化易感因素对沉迷的影响,另一方面会削弱抑制因素对沉迷的约束,进而加剧沉迷。研究强调了社会技术因素的交互作用以及算法情境对短视频沉迷的重要影响,丰富了短视频沉迷的理论模型与实证研究。研究结果对通过社会技术系统的协同优化提高防沉迷的有效性提供了重要的现实启发。

Based on a socio-technical perspective,this study examined the influence of social and technological factors on short video addiction through an online questionnaire survey.The findings reveal that personalization,responsiveness,active user control,and parasocial relationships can predict short video addiction.At the same time,user’s use of algorithms moderate the relationships between various factors and addiction.It will aggravate addiction by strengthening the influence of susceptibility factors and weakening the constraint of inhibitory factors.This study emphasizes the importance of the socio-technical interaction and algorithmic context on short video addiction,which enriches theoretical models and empirical studies of short video addiction.The results provide important practical implications for improving the effectiveness of anti-addiction through the synergistic optimization of social and technological systems.