融媒体背景下少数民族地区文化宣传问题与对策研究——以大理市融媒体中心为例

Problems and Countermeasures of Cultural Publicity in Minority Areas under the Background of Converging Media:A Case Study of Converging Media Center in Dali City

大理市融媒体中心在全方位传递信息上既有成就也有不足,尤其是在白族文化宣传上,存在文化节目形式单一、文化节目传播单一、参与率低、传播效率低等问题。大理市融媒体中心应结合大理白族文化传播现状,科学合理分众设置文化节目板块,不断融入互动参与式直播,结合脱贫攻坚打造美丽乡村,结合人工智能建立文化大数据库,构建品牌文化,做好宣传教育。从而达到传承好白族文化、传递好中华文化的目的,建设社会主义文化强国,推进文化自信自强,走文化自信的道路。

Dali Converging Media Center has both achievements and shortcomings in the comprehensive transmission of information.Particularly,there are problems such as single form of cultural programs,simple dissemination of cultural programs,insufficient participation rate and low communication efficiency in the Bai cultural diffusion. Based on the current situation of Dali Bai culture communication,it is suggested that Dali Converging Media Center should,firstly,scientifically and reasonably set up different cultural program sections for different audiences;secondly, continuously integrate interactive and participatory livestreaming;thirdly,build beautiful countryside in combination with poverty alleviation,and establish a large cultural database in combination with artificial intelligence;and finally,build and promote Dali’s cultural brand. In the end,the goals of inheriting Bai culture and passing on Chinese culture,building a socialist cultural power,promoting cultural self-confidence and self-improvement,and taking the road of cultural self-confidence will be achieved.