摘要
婚纱是新娘在婚礼上穿着的一种服饰。随着经济发展水平的不断提高、人民消费观念正在改变,对婚纱的要求越来越高。一些专门从事婚纱经营的企业抓住商机采用灵活多样的公关策略,推销或租赁婚纱,满足市场需求,以赢得一定经济效益和社会效益。美国LUXE BRIDAL婚纱礼服奢品荟是在中国市场崛起的一个成功案例,据此研究很有推广价值。
The wedding dress is a type of attire worn by the bride on her wedding day.As the level of economic development continues to rise and people’s consumption attitudes are changing,the demand for wedding dresses is getting higher and higher.Some businesses specialising in wedding dresses have seized the opportunity to adopt flexible and diverse public relations strategies to market or rent wedding dresses to meet market demand in order to win certain economic and social benefits.LUXE BRIDAL is a successful rising case in Chinese market,It will have great promotion value which is based on this research.
作者
管豆豆
Guan Doudou(College of Liberal Arts,Nanjing Xiaozhuang University,Nanjing/China)
出处
《国际纺织导报》
2022年第8期36-41,共6页
Melliand China
关键词
婚纱企业
婚纱企业公关
公关策略
wedding dress enterprise
wedding corporate public relation
public relation strategy
