后冬奥会时代甘肃省冰雪运动发展现状与策略研究

Study on the Development Status and Strategy of Ice and Snow Sports in Gansu Province in the Post-Winter Olympic Era

2022年北京冬奥会的成功举办推动了我国冰雪运动的迅猛发展,冰雪运动跨过山海关,走进全国各地,开启了中国乃至全球的冰雪时代,冰雪运动迎来了新的契机。甘肃省位于西北地区发展中心位置,天然地理位置优越,人文景观和旅游资源得天独厚,有利于冰雪运动项目的发展。该文以甘肃省部分冰雪场地为实地调查对象,通过实地走访,发放问卷,咨询冰雪场地管理人员,统计有效数据,了解甘肃省冰雪场地的分布及基础设施建设情况,冰雪运动群众参与度,冰雪运动赛事举办情况,冰雪运动场馆的运营消费情况,并通过分析研究,找出亟待解决的问题,给出可行性的发展策略,从而推动冰雪运动项目的普及和推广,促进甘肃省冰雪体育产业高效发展。

The successful hosting of the 2022 Beijing Winter Olympics has promoted the rapid development of ice and snow sports in China,ice and snow sports have crossed Shanhaiguan and entered all parts of the country,opening the ice and snow era in China and even the world,and ice and snow sports have ushered in new opportunities.Gansu Province is located in the development center of the northwest of China,with a natural geographical location,unique cultural landscape and tourism resources,which is extremely conducive to the development of ice and snow sports.This paper takes some ice and snow venues in Gansu Province as field investigation objects,collects effective data through on-site visits,questionnaires and consultation with managers in ice and snow venues,understands the distribution and infrastructure construction of ice and snow venues in Gansu Province,the masse participation in ice and snow sports,the holding of ice and snow sports events,and the operation and consumption of ice and snow sports venues,analyzes and studies to find out the problems to be solved urgently,and gives feasible development strategies,so as to promote the popularization and promotion of ice and snow sports projects and promote the efficient development of ice and snow sports industry in Gansu Province.