新零售视角下车用润滑油企业营销模式创新与实施保障

Marketing Model Innovation and Implementation Guarantee for Lubricant Enterprises from the Perspective of New Retailing

突如其来的新冠肺炎疫情重创了全球实体经济,改变了传统经济的运行模式与传统企业的营销环境,对车用润滑油等传统行业的资源整合、创新能力、营销模式提出了新的挑战。车用润滑油企业应充分利用遍布全国的加油站资源、经销渠道资源、汽修厂资源及品牌优势,积极推进新零售模式下的车用润滑油营销模式创新、销售业务体系构建与资源配置优化,并借此培育新的利润增长点,提升品牌润滑油的市场占比。

The sudden outbreak of COVID-19 has hit the global real economy hard,and changed the operation mode of traditional economy and the marketing environment of traditional enterprises,posing new challenges to resource integration,innovation ability and marketing mode of traditional industries such as lubricating oil sales of passenger cars.Sinopec Lubricant Co.,Ltd should make full use of its nationwide gas station resources,distribution channel resources,garage resources and state-owned brand advantages to actively promote the construction of lubricating oil sales system of passenger cars,the optimization of resource allocation and the innovation of sales concept under the new retail mode,so as to cultivate new profit growth points and increase market share of brand lubricating oil.