基于网络文本分析的武汉精致露营旅游体验研究

On Wuhan Quality Camping Tourism Experience Based on Network Text Analysis

选取武汉市作为案例地,借助ROST CM 6和NVivo 11分析软件对旅游者在小红书、马蜂窝上发布的网络游记进行文本分析与主题分析,引入具身理论对游客参与精致露营旅游时的旅游体验进行研究。结果表明:精致露营旅游体验的核心主题是露营地、露营活动和旅游者;露营地概况、住宿、饮食、自然环境、员工服务、费用、露营装备、基础设施不同程度影响游客旅游体验;露营活动分为静态活动和动态活动,静态与动态活动的结合丰富了旅游者体验;旅游者主要动机是与大自然密切接触、躲避人群和打卡,主要类型是朋友型与亲子型,情感以积极情感为主。基于以上分析结果总结武汉精致露营旅游游客体验产生及价值内化框架,并提出针对性提升旅游体验质量的建议,为精致露营的建设和管理提供实践借鉴。

Selecting Wuhan as a case,this paper conducted network text analysis and thematic analysis on the online travel notes posted by tourists in Xiaohongshu and Mafengwo with the help of analysis software,ROST CM 6 and NVivo 11,and introduced Embodiment Theory to study tourism experience of tourists participating in quality camping. The results were shown as follows:(1) The core themes of camping tourism experience were camping sites,camping activities and tourists;(2) The general situation of the campsite,accommodation,diet,natural environment,staff services,expenses,camping equipment and infrastructure affected tourists’ tourism experience to varying degrees respectively;(3) Camping activities were divided into static activities and dynamic activities. The combination of static and dynamic activities enriched tourists’ experience;(4) The main motivation of tourists was to have close contact with nature, avoid crowds and punch in. The main tourism types were friend type and parent-child type,and the emotions were mainly positive. Based on the above analysis results,this paper summarized the experience generation and value internalization framework of Wuhan quality camping tourism tourists. Finally,it put forward targeted suggestions to improve the quality of tourism experience,so as to provide practical reference for the construction and management of glamping.