产业融合下民营企业发展战略:价值、要素、路径

The Development Strategy of Private Enterprises Based on Industrial Integration:Value,Elements and Path

产业融合发展不仅为产业创新发展开辟了道路,也为企业发展提供了新的途径。当前,民营企业进入到发展的关键期,既有机遇,也面临转型升级的挑战。如何应对这一挑战,需要民营企业做战略上的引领。契合产业融合发展,从产业融合视角,探讨产业融合给民营企业发展战略带来的新视角、战略转型、技术创新价值推力,分析产业融合下民营企业战略主体、行业与竞争、资源与能力、组织与文化要素,从多元化战略、发展联盟战略、耦合发展战略方面探索民营企业发展战略路径。

The development of industrial integration not only opens the way for industrial innovation and development, but also provides a new way for enterprise development. At present, private enterprises have entered a critical period of development, both opportunities and challenges of transformation and upgrading. How to deal with this challenge requires private enterprises to make strategic innovation. In line with the development of industrial integration, from the perspective of industrial integration, this paper discusses propulsive force on the innovation perspective, strategic transformation and technological innovation brought by industrial integration to private enterprises strategic, analyzes the subjects of private enterprises strategic, industry and competition,resources and capabilities, organization and cultural elements under industrial integration, and explores the path of private enterprises strategic from the aspects of diversification strategy, development alliance strategy, and coupling development strategy.