主客互动对民宿发展的影响研究--以丹霞山山原色民宿为例

Study on the Influence of Host-Guest Interaction on B&B Development--A Case Study of Shanyuanse Homestay in Danxia Mountain

对主客互动的影响研究,是推动民宿服务创新、实现主客价值共创、促进主客关系良性循环的有效探讨。丹霞山山原色民宿以“依山居、枕水眠”的乡情民宿体验,受到众多游客喜欢。为丰富主客互动微观维度研究,缓解民宿产业不成熟与发展速度之间的矛盾,以丹霞山山原色民宿为例,从信息互动、商品或服务互动、人际互动三方面探讨主客互动对民宿发展的影响,并通过主客互动分析山原色民宿发展存在的问题,最后提出相应的发展建议。

The research on the impact on the interaction between host and guest is an effective discussion to promote the innovation of B&B(Bed and Breakfast)services,realize the co-creation of host and guest values,and promote the virtuous cycle of host-guest relationship.Shanyuanse homestay in Danxia mountain has be loved by many tourists with the experience of“living by the mountain and sleeping in the water”.In order to enrich the micro-dimensional research of host-guest interaction and promote the alleviation of the contradiction between the immaturity of the homestay industry and the speed of development,the author has explored the impact of host-guest interaction on the development of homestay by taking Shanyuanse homestay in Danxia mountain as an example.it has discussed from the three aspects of information interaction,commodity or service interaction,and interpersonal interaction.This paper has analyzed the problems existing in the development of Shanyuanse homestay through host-guest interaction,and finally put forward corresponding development suggestions.