大健康背景下保健类酒产品发展思路浅析

Analysis on the Development of Health Wine Products Under the Background of Great Health

大健康时代来临,保健类酒产品迎来极大的市场机遇,同时也面临着发展创新的挑战。综述了保健类酒产品行业现状分析和发展趋势,提出国际化发展的思路,为做好保健类酒产品的创新开发提供参考。

With the advent of the era of great health, health wine products have not only ushered in great market opportunities, but also faced the challenges of development and innovation. This paper summarizes the current situation analysis and development trend of health wine products industry, and puts forward the idea of international development, so as to provide reference for the innovative development of health wine products.