时装共享模式的特征、现状及趋势分析

Analysis on the Characteristics,Present Situation and Trend of Fashion Sharing Mode

在国内时装共享模式起步的这七年时间里,不少时装共享平台都选择了退出赛道。本文为帮助整合社会闲置衣物,提高服饰资源利用率,为未来时装共享平台的发展提供一定的思路和参考,也希望让更多人了解时装共享,通过采用文献分析法、比较分析法等,重新梳理了时装共享的内涵、特征、发展现状及趋势,研究认为时装共享的大环境亟待形成,时装共享平台需保证共享服装品质、保障洗护卫生、平衡新旧款式供应以及推荐其采购闲置二手服饰资源,该研究对未来时装共享平台的发展及优化服饰资源具有一定的实践价值和学术意义。

In the seven years since it started in China,many fashion sharing platforms have chosen to withdraw from the track.In order to help integrate idle clothing in society,improve the utilization rate of clothing resources,and provide some ideas and refer ences for the development of fashion sharing platforms in the future,this paper also hopes to let more people know about fashion sharing.The connotation,characteristics,development status and trend of fashion sharing are sorted out,and it is concluded that th e big environment of fashion sharing needs to be formed urgently.The fashion sharing platform needs to ensure the quality of shared clothing,ensure cleaning and hygiene,balance the supply of new and old styles,and recommend it to purchase idle second-hand clothing resources.The research has certain practical value and academic significance for the future development of fashion sharing platform and opt imization of clothing resources.