乡村旅游高质量发展中的英语价值与应用

The Value and Application of English in the Development of Rural Tourism

旅游业是我国当今社会经济发展的重要产业,为我国经济发展提供了新的增长点。英语作为国际通用语言,在乡村旅游发展中发挥重要的服务价值及文化价值。以新时期英语在乡村旅游发展中应用需求及价值体现为核心,针对英语服务在乡村旅游发展中存在的问题,相关部门应通过完善乡村旅游英语公示语翻译审查机制、推进乡村旅游英语与汉语语言文化多元融合、挖掘英语语言文化的旅游资源、加强乡村旅游特色文化语言创新、建立高水平的英语服务队伍等对策,提升英语在乡村旅游发展中的服务质量。

Tourism is an important industry in my country’s current social and economic development, which provides a new growth point for my country’s economic development. As an international common language,English plays an important service value and cultural value in the development of rural tourism. Taking the application demand and value of English in the development of rural tourism in the new era as the core, in response to the problems existing in English service in the development of rural tourism, relevant departments should improve the translation and review mechanism of rural tourism English public signs and promote rural tourism English and Chinese language. Multicultural integration, mining tourism resources of English language and culture, strengthening the innovation of rural tourism characteristic culture and language, and establishing a high-level English service team, etc., can improve the service quality of English in the development of rural tourism.