大数据时代高校传媒教育变革的现实挑战及其应对策略

The Practical Challenges and Countermeasures of Media Education Reform in Colleges and Universities in the Era of Big data

高校传媒教育作为行业发展的基石应及时把握大数据的基本内涵和典型特征,并在高校传媒教育的人才培养理念、教学实践资源配置、教学课程体系、校企合作方式、人才输送、学校内部治理结构与认知氛围等方面作出变革。通过增强高校的定制功能、学习预测、学科知识视觉化、教学数据化分析等方式,更好地匹配高校育人定位,提高教学效率,为传媒行业大数据时代发展打好基础,确保高校传媒教育更好地回应时代需求。

As the cornerstone of the development of the industry, media education in colleges and universities should grasp the basic connotation and typical characteristics of big data in a timely manner, and make changes in such aspects as talent training concept, teaching practice resource allocation, teaching curriculum system, school-enterprise cooperation mode, talent transfer, internal governance structure and awareness atmosphere of the school, in order to enhance the customization function, learning prediction, visualization of subject knowledge, teaching data analysis, etc, better match the orientation of education, improve teaching efficiency, lay a good foundation for the development of the media industry in the era of big data, and ensure that it is more in line with the needs of the times.