地理标志农产品顾客感知价值提升策略研究

Research on the Promotion Strategy of Customer Perceived Value of Geographical Indication Agricultural Products

文章从顾客感知视角出发,通过影响顾客购买地理标志农产品的因素即感知质量、感知价格、感知风险和感知服务4个方面,提出基于顾客感知价值提升的策略,为地理标志农产品销售提供一定的建议。

From the perspective of customer perception,this paper put forward strategies based on customer perceived value promotion through four factors that affect customers’purchase of geographical indication agricultural products:perceived quality,perceived price,perceived risk and perceived service,and provided some suggestions for the sales of geographical indication agricultural products.