数字中国视域下中医药文化传播现代化策略探析

Analysis on Modernization Strategy of Traditional Chinese Medicine Culture Communication in the Perspective of Digital China

在全球数字化大背景下,中医药数字化发展势在必行,应顺应信息时代发展大势和国内国际发展大局,高瞻远瞩、科学谋划、统筹推进数字中国建设,“十四五规划”也明确指出要将“互联网+中医药”上升到国家发展战略层面,中医药数字化转型必将成为中医药学科在新时代转型发展的共识。基于材料,对中医药文化传播现代化面临的困境进行分析,并提出相应的对策,以期为推进数字中国建设贡献中医药力量。

In the context of global digitalization, the digitalization development of Traditional Chinese Medicine(TCM) is inevitable. The construction of digital China should comply with the development trend of the information age and the general situation of domestic and international development, be forward-looking, scientifically planned, and coordinated to promote. The “14th Five Year Plan” also clearly pointed out that “Internet plus TCM” should be elevated to the level of national development strategy, and the digitalization transformation of TCM will definitely become a consensus for the transformation and development of TCM disciplines in the new era and new period. Based on the materials, this paper analyzed the dilemmas faced by the modernization of TCM culture dissemination, and put forward corresponding countermeasures, with a view to contributing to the power of TCM to promote the construction of digital China.