基于社会交换理论的民族文化旅游居民支持度影响因素研究——以龙脊民族节庆旅游为例

Research on Influencing Factors of Residents'Support for Ethnic Cultural Tourism Based on Social Exchange Theory——A Case Study of Longji Ethnic Festival Tourism

构建了民族节庆旅游社区支持度结构关系假设模型,研究居民节庆旅游成本感知、利益感知、满意度和支持度的相关关系,探索影响民族文化旅游居民支持度的因素。发现节庆旅游利益感知对居民满意度和旅游支持度有显著正向影响、居民满意度对旅游支持度有显著正向影响、节庆旅游成本感知对居民满意度和旅游支持度影响不显著。提出了从供给层、保障层、影响层、目标层四方面出发提升民族节庆旅游居民支持度的管理建议,以促进民族节庆旅游的可持续发展。

This paper constructs a hypothesis model of community support degree structural relationship of ethnic festival tourism is built to study the correlation between residents'perception of cost,benefit,satisfaction and support degree of festival tourism,and explore the factors of residents'support degree of ethnic cultural tourism.It is found that the perceived benefits of festival tourism have a significant positive impact on residents'satisfaction and tourism support,residents’satisfaction has a significant positive impact on tourism support,and the perceived costs of festival tourism have no significant impact on residents'satisfaction,and tourism support.In order to promote the sustainable development of ethnic festival tourism,this paper puts forward management suggestions to improve the residents'support from four aspects:supply layer,guarantee layer,influence layer and target layer.