儿童画元素在童装情感化设计中的应用研究

Application of Children’s Painting Elements in Emotional Design of Children’s Wear

童装情感化设计能够使儿童得到正向的情绪引导,将儿童画元素应用于设计中,通过服装外形吸引消费者的注意与情感共鸣,使童装产品具备故事性、体验性与共情性。首先,通过对文献及相关理论的搜集,了解童装及其图案情感化设计需求;其次,基于符号学理论与唐纳德·诺曼(美)情感化三层次理论、皮亚杰(瑞)儿童认知发展阶段论,结合儿童年龄特征与童装品类特性,对目前儿童画元素在童装市场应用现状的初步调研,探寻儿童画元素在童装的应用价值;最后,归纳总结儿童画图案元素的应用方式,探究情感化设计下的童装产品转变,为童装的图案设计及开发提供思路。

Children’s wear children’s emotional design can make children get positive emotional guidance, apply children’s painting elements in the design, attract the attention of consumers and emotional resonance through the appearance of clothing, so that children’s wear products have a story, experience and empathy. Firstly, through the collection of literature and related theories, understand the needs of children’s wear and its pattern emotion design;secondly, based on the theory of semiotics and Donald Norman emotion, Piaget children’s cognitive development stage and the age characteristics of children’s clothing, explore the application value of children’s painting elements in the field of children’s clothing design to provide ideas for the pattern design and development of children’s wear.