跨境电商视角下商务英语与农村电商发展研究

Research on Business English and Rural E-commerce Development from the Perspective of Cross-border E-commerce

伴随着“五通下乡”政策在乡村的全面落实,农村电商产业迎来了全新的发展机遇,农村电商产业想要进一步开拓市场,拓展销售渠道,就要积极尝试转型为跨境电商,在国际贸易市场上展示优秀的本土农产品。农村电商在开展跨境商贸活动过程中,需要运用专业的商务英语知识,与其他国家消费者建立高效的沟通渠道,避免商务洽谈过程中由于沟通障碍而导致分歧。这种背景下,相关工作人员采用对比法、案例法等研究方法,分析农村电商企业在开展跨境商贸活动过程中沟通方面存在的问题,寻找到商务英语与农村电商融合路径,帮助农村电商构建高水平跨境贸易沟通平台。

With the full implementation of the "five links to the countryside" policy in rural areas, the rural e-commerce industry has ushered in new development opportunities. If the rural e-commerce industry wants to further explore the market and expand sales channels, it should actively try to transform into a cross-border e-commerce and display excellent local agricultural products in the international trade market.In the process of carrying out cross-border business activities, rural e-commerce needs to use professional business English knowledge to establish efficient communication channels with consumers in other countries, so as to avoid differences caused by communication barriers in the process of business negotiations. In this context, relevant staff used comparative method, case method and other research methods to analyze the communication problems of rural e-commerce enterprises in the process of carrying out cross-border business activities, find the integration path between business English and rural e-commerce, and help rural e-commerce build a high-level cross-border trade communication platform.