推动文旅融合发展 擦亮常州文化名片

Promote the Integrated Development of Culture and Tourism To Polish Changzhou’s Cultural Business Card

中国文旅融合发展成为“十三五”期间旅游业发展的新趋势之一,在“十三五”旅游业发展的指导思想下,我国文化和旅游得到了很好的融合和发展。本文在调研周边城市文旅融合发展问题的实际情况下,进行常州市文化与旅游融合发展的策略研究,以达到提高常州文化软实力的目的。

The integrated development of Chinese culture and tourism has become one of the new trends of tourism development during the “13th Five-Year Plan” period. Under the guiding ideology of tourism development during the “13th Five-Year Plan” period,China’s culture and tourism have been well integrated and developed. Based on the actual situation of the integration of culture and tourism in the surrounding cities, this paper studies the strategy of the integration of culture and tourism in Changzhou to achieve the goal of improving Changzhou’s cultural soft power.