衢州市智慧旅游人才培养的SWOT分析与对策研究

SWOT Analysis and Countermeasure Research on the Cultivation of Intelligent Tourism Talents in Quzhou

随着信息技术的发展和数字经济的到来,传统旅游模式逐渐向智慧旅游迭代。然而,传统方式培养出来的旅游人才缺乏时代特征,无法契合旅游行业智慧化的新需求。为了解决这一问题,本文拟以浙江省衢州市为例,通过SWOT分析方法,指出衢州市对于培养智慧旅游人才所面临的优势、劣势、机会和威胁,从而提出针对性的发展策略,以期能为我国智慧旅游人才培养提供参考。

With the development of information technology and the advent of the digital economy,the traditional tourism model is gradually iterating towards smart tourism.However,the tourism talents cultivated by the traditional way lack the characteristics of the times and cannot meet the new needs of the tourism industry.In order to solve this problem,this paper takes Quzhou City,Zhejiang Province as an example,and points out the advantages,disadvantages,opportunities and threats Quzhou City faces in cultivating smart tourism talents through SWOT analysis,so as to propose targeted development strategies,with a view to providing reference for the cultivation of smart tourism talents in China.