大学工会微信公众号运营状况分析

Analysis of WeChat Official Account Operation of University Trade Union

在信息化时代,“智慧工会”建设成为我国各级各类工会的发展目标。为促进大学工会微信公众号运营的健康发展,采用网络访查法,对我国大学工会微信公众号的注册和认证数量、基础信息设置、发布作品形式等进行统计分析,发现我国大学工会微信公众号在基础信息建设和消息发布等内容建设方面取得了一定的成效,同时也存在注册总量较少、原创内容和视频较少等问题,这为高校“智慧工会”建设中不断修正问题及提高工会的新媒体应用水平提供了参考。

In information era,“intelligent labor union”construction has become the development objective of all kinds of trade union at all levels in China.In order to promote the healthy development of the operation of WeChat official account of university trade union,the study adopts network investigation methods,and does statistical analysis of register and authentication number,basic information setting,and distribution production,etc.of WeChat official account of university trade union in China.It is found that there are some achievements in the construction of basic information and message distribution of WeChat official account of university trade union in China.There are some problems,such as less register amount,original content and video,etc.This provides reference for continuous revise in university“intelligent trade union”construction,and the improvement of new media application of trade union.