知识类短视频重构知识传播模式研究——基于知识社会学的视角

On the Reconstruction of Knowledge Dissemination Mode by Knowledge-based Short Video from the Perspective of Knowledge Sociology

知识类短视频孕育成长于互联网,以短视频为外壳,以泛知识类内容为内蕴,以寓教于乐为目标。在知识社会学的视角下,知识类短视频重构了知识传播的时空关系和传播渠道,传受双方以一种平权的“节点”形态活跃在行动者网络中,知识的意义表征则呈现出视频化表达、拼贴化呈现及个性化反馈的特征。知识传播模式的重构将作为一种相对稳定的秩序持续对人们的认知产生影响。

Knowledge-based short videos were nurtured and grew on the Internet,with short videos as the shell,pan-knowledge connotation as the content,and educational and entertaining as the goal.From the perspective of knowledge sociology,knowledge-based short videos reconstruct the time-space relationship and channels of knowledge dissemination,and both parties are active in the network of actors in the form of equal rights"nodes"with the meaning representation of knowledge presenting the characteristics of video expression,collage presentation and personalized feedback.The reconstruction of the knowledge dissemination model will continue to have an impact on people's cognition as a rela­tively stable order.