传统木版年画图式语言的当代转译——以城市特色主题性公共空间导视设计为例

Contemporary Translation of the Traditional Woodblock New Year Pictorial Language: Taking the Guided Design of Urban Public Spaces as an Example

传统文化图式语言的当代转译是通过将传统文化蕴含的视觉要素转译为现代设计语言,使其融入社会生活中实现创造性转化及创新性发展。文章基于罗兰·巴特的符号意指系统,梳理传统木版年画图式语言的题材内容、表现形式、造型手法、设色基础、图案纹样,构建传统木版年画图式语言提取与转译的模型,融入到具有传统木版年画非遗传承的城市特色主题性公共空间导视设计中,以文化激发公共空间“微更新”改造的活力,强化城市特色主题性公共空间的地域特色与民族特征,形成地域文化对外联接的窗口。旨在为拓展传统木版年画转译为设计语言的路径以及实现城市特色文化的再开发与再发展提供新思路。

Contemporary translation of traditional cultural schema language is to achieve creative transformation and innovative development by translating the visual elements contained in traditional culture into modern design language, so that it can be integrated into social life. The article is titled after Roland M. Barthes’ s symbolic meaning system, combing the subject matter content, expression form, modeling techniques, color setting basis, pattern patterns of the traditional woodblock New Year painting pattern language,grasping the cultural structure within its category system, and clarifying the relationship between the guide design and urban imagery and urban identity,so that the traditional woodblock New Year painting pattern language can be extracted and translated into the urban characteristic thematic public space guide design with the non-genetic inheritance of traditional woodblock New Year paintings, and stimulate the vitality of the "micro-renewal" transformation of public space with traditional culture. Strengthen the regional characteristics and national characteristics of thematic public spaces with urban characteristics, form a window for the external connection of regional cultures, and provide new ideas for the redevelopment and redevelopment of urban characteristic cultures.