桂北地区侗锦纹样在食用菌包装设计中的创新应用

Innovative Application of Dong Ethnic Brocade Pattern in Packaging Design of Edible Fungi in North Guangxi

为促进少数民族优秀传统文化与地域特色农产品的有机结合,提升目标产品的文化感染力,针对桂北食用菌包装存在的设计水平良莠不齐、缺乏地域文化特色、保护功能不够完善等问题,进行设计探索。搜集侗族服饰文化相关资料进行梳理分类,精选具有代表性的侗锦纹样,剖析桂北侗锦纹样表现形式,提炼出侗锦纹样中的形态特点、色彩基因与文化符号要素等方面的突出特征,并尝试建立侗锦纹样设计因子库,进行选取与设计推演,运用打散、重构、演变等方法将侗锦元素进行创新设计,使其更符合现代设计审美需求,并应用在桂北食用菌包装设计中。结合现代设计理念与方法,对于食用菌包装设计进行文化输入与内涵的升华,有助于凸显地域特色,提升品牌价值,更彰显出侗族文化的传承价值与意义。

In order to promote the organic combination of excellent traditional culture of ethnic minorities and regional agricultural products and enhance the cultural appeal of target products, design exploration was carried out in view of the problems existing in the packaging of edible fungi in northern Guangxi,such as uneven design level, lack of regional cultural characteristics and imperfect protection function. Collect relevant materials of Dong ethnic costume culture for sorting and classification, select representative Dong ethnic brocade patterns, analyze the expression forms of Dong ethnic brocade patterns in northern Guangxi, extract the prominent features of Dong ethnic brocade patterns in terms of morphological characteristics,color genes and cultural symbol elements, and try to establish a design factor database of Dong ethnic brocade patterns for selection and design deduction. The Dong ethnic brocade elements were innovated and designed by means of breaking, reconstruction and evolution to make them more in line with the aesthetic needs of modern design, and were applied in the packaging design of edible fungi in northern Guangxi. Combined with modern design concepts and methods, cultural input and sublimation of connotation for edible mushroom packaging design are helpful to highlight regional characteristics, enhance brand value, and highlight the inheritance value and significance of Dong culture.