元宇宙推动社会“重新部落化”的底层逻辑与关键入口

The Underlying Logic and Key Entrance of the Metaverse to Promote the "Retribalization" of Society

元宇宙作为一种未来传播的形式,蕴含着媒介对个体感知的深度构造以及对于社会回归“重新部落化”的内在机制,激发着人类对于社会文明与结构变革的深度想象。在“媒介浸透”的内涵下,元宇宙推动着社会的“重新部落化”,其内部包含着对于媒介生态与社会文明的变革机制。在此基础上,探讨社会基于关系与连接进行“再组织化”的可能性,并结合元宇宙未来发展的关键性入口,有助于理解元宇宙作为一种全新的数字文明的未来愿景。

As a kind of future communication,the metaverse contains the deep structure of the media’s perception of individuals and the internal mechanism of "re-tribalization" of social return,which stimulates media’s deep imagination of social civilization and structural transformation. Under the connotation of "media permeation",the metaverse promotes the "re-tribalization" of society,and it contains a reform mechanism for media ecology and social civilization. On this basis,society is "reorganized" based on relationships and connections,and the key entrance to the future development of the metaverse helps to understand the future vision of the metaverse as a brand-new digital civilization.