“田园风”短视频:媒介景观的美学功能研究

The “Bucolic Style” Short Video:An Exploration of Its Aesthetic Function as Media Landscape

“田园风”短视频的流行不仅因其对于深陷“现代性焦虑”的群体具有“情感按摩”作用,还在于“乡村牧歌”的审美意象蕴涵着对“现代性”主导的“速度美学”的反抗,是“审美现代性”观照的产物。“田园风”短视频作为媒介景观的崛起,不但投射了中国乡村振兴的伟大进程和“人民性”的审美,同时意味着中国地域审美格局的转向及人文地理学的重构。“田园风”短视频这类媒介景观所传达的审美意味,在当下具有重要的美学引领价值。

The popularity of "bucolic style" short videos is due to their "soothing effect" on people who are deeply anxious about modernity. In addition,the aesthetic imagery of pastoral connotes a rebellion against the "aesthetics of speed" dominated by " modernity" and is a result of perspective with aesthetics of modernity. The rise of "bucolic style" short videos not only reflects the great process of "Rural Revitalization" in China and the manifestation of the "People-oriented" aesthetics but also implies a shift in the aesthetic pattern of regions and the reconstruction of humanistic geography. The "bucolic style" short video as media landscape has an influential role as an aesthetic leader at present.