台湾地区大学生建构内地认知的媒体选择与信息解读

Media Choice and Literacy of Taiwan College Students' Choice Cognition of the Chinese Mainland

作为台湾地区未来社会的中坚力量,以大学生为代表的台湾地区青年族群对内地的整体认知受到大众媒体的深远影响。文章基于台湾地区已建立以媒体识读为主要内容的媒介素养教育的背景,通过调查问卷与深度访谈探讨台湾地区大学生对内地资讯的媒介获知渠道及其对媒体内容的解读。研究发现:其一,对台湾地区本地媒体的接触方面,相较于以自身政治倾向而对台湾地区报纸、电视及其网站这类传统媒体报道的客观性褒贬不一,台湾地区新兴的内容网站和独立媒体被信任的程度越来越高;其二,对内地媒体的使用方面,接触电视和门户网站并从中获取资讯的数量和频率明显示高于报纸,在内容评价上一方面肯定部分内地媒体的报道水平和专业性,另一方面认可内地媒体传播形态的年轻化;其三,在参照台湾地区媒体呈现明显政党色彩的媒介生态中,对国际媒体报道的客观性有较高的认可,但容易忽视其隐含的意识形态立场;其四,社交媒体已嵌入台湾地区大学生的日常生活,由于传播内容与形态的多样化,其影响会通过更加多元的人际互动传播来实现在信息整合中建构他们的内地认知。

As the backbone of the future society in Taiwan,the overall cognition of the Chinese mainland by Taiwan youth group represented by college students has been influenced by the mass media profoundly.Based on the background of media literacy education in Taiwan,this paper explores the mass media of Taiwan college students'media access to the information of the Chinese mainland and their level of media literacy through questionnaires and in-depth interviews.The findings show as follows.Firstly,in terms of contact with Taiwan's local media,the objectivity of the new content websites and independent media in Taiwan are more and more trusted than traditional media such as newspapers and TV due to their political tendency.Secondly,in terms of the use of the Chinese mainland media,the amount and frequency of contacting TV and portal websites and obtaining information from them are obviously higher than that of newspapers.On the one hand,the content evaluation affirms the reporting level and professionalism of some reports,and on the other hand,they recognize the rejuvenation of the communication form of the Chinese mainland media.Thirdly,with reference to Taiwan's media showing obvious party tendency,there is a high recognition of the objectivity of international media reports.But it is easy to ignore its implicit ideological position.Fourthly,social media has been embedded in the daily life of young people in Taiwan.Due to the diversification of communication content and form,the influence of social media will be achieved through more diversified interpersonal interaction to construct the Chinese mainland cognition of college students in Taiwan in the process of informationintegration.