张库商道张家口段品牌形象开发研究

Brand Image Development of Zhangjiakou Section of Zhangku Commercial Road

张库商道是张家口至库伦之间建立的重要通道,文章从张库大道文化旅游品牌建设、独立商品品牌设计、旅游演艺产品开发与设计几方面入手,实现张库大道张家口段品牌形象设计,实现“一带一路”建设背景下张家口城市经济的宏观发展。

Zhangjiakou Kuzhou Business Road is an important channel between Zhangjiakou and Kulun. This article starts with the construction of Zhangjiakou Kuzhou Avenue cultural tourism brand,the design of independent commodity brand, and the development and design of tourism performance products to realize the brand image design of Zhangjiakou Kuzhou Avenue and the macro development of Zhangjiakou’s urban economy in the context of the "the Belt and Road" construction.