我国有声阅读产业价值链探析

An Analysis on the Value Chain of Chinese Audio Reading Industry

有声阅读凭借其伴随性、碎片化等特点,逐渐成为人们主要阅读方式之一。有声阅读市场呈现高速发展趋势,是我国出版市场不可忽略的一部分,推动有声产业由高速发展模式向高质量发展模式转型,厘清有声阅读产业的价值流向即产业价值链是十分重要的。本文基于价值链理论结合有声阅读产业的发展现状,分析了有声阅读产业价值链,将其分为内容生产与版权授权、配音播演与音频制作和有声读物传播与运营三个环节,其中内容生产与版权授权主要包括PGC、UGC两种模式,配音演播与音频制作主要包括PGC、UGC与PUGC三种模式,有声读物传播与运营主要包括出版社自建有声阅读平台、网络有声阅读平台两种模式。

With its accompanying and fragmented characteristics, audio reading has gradually become one of the main reading methods. The audio reading market shows a trend of rapid development, which is an important part of the publishing market in China. It is very important to promote the transformation of the audio industry from a high-speed development model to a high-quality model, and clarify the value flow of the audio reading industry, that is, the industrial value chain. Based on the value chain theory and the development status of the audio reading industry, this paper analyzes the value chain of the audio reading industry, and divides it into three links: content production and copyright authorization, dubbing and audio production, and audio book communication and operation. The content production and copyright authorization mainly include PGC and UGC models. Dubbing and audio production mainly include PGC, UGC and PUGC models. The communication and operation of audio books mainly include two models: the book publishing institution’s self built audio reading platform and the online audio reading platform.