绘梦儿童文化体验馆品牌设计

Branding Design of Hui Meng Children’s Cultural Experience Hall

绘梦儿童文化体验馆是一个以品牌形象为中心的创意绘本及创意文创的品牌,提倡环保回归自然,崇尚用最单纯的方式表现孩子的内心世界,传述情感。旗下包括各种创意绘本书籍、纸制品创意包装、实用文创产品和装饰品等。创立绘梦儿童文化体验馆设计品牌,以品牌形象莺莺的绘本故事作为主要研究对象和设计载体,进行文化创意品牌的设计探索。同时,结合了儿童理想中的成长空间——儿童故事绘本进行文创产品设计,通过品牌标志设计的创意与儿童绘本故事的结合,更好地融入到现代人的生活中。

Hui Meng children’s cultural experience hall is the center of the creative picture books and creative culture products, advocating environmental protection and the return to nature, as well as the purest way to express the inner world of children and convey emotions. The brand includes a variety of creative picture books, creative packaging of paper products, practical creative products and decorative items. We have created the brand of Hui Meng children’s cultural experience hall design, taking the picture book story of the brand image Ying Ying as the main research object and design carrier, and exploring the design of cultural and creative brands. At the same time, it combines the ideal growing space for children—children’s story picture books—with the creative design of the brand logo to better integrate into modern life.