农村电商中农产品推广的问题与对策分析

Analysis of Problems and Countermeasures of Agricultural Products Promotion in Rural E-commerce

本文从农村地区利用电子商务平台对农产品进行推广遇到的问题入手,并从基础设施不足、农产品生产过程不够规范、缺乏品牌意识、流通方式单一等方面进行分析,找到能够充分利用电商平台进行农产品推广的方式,即加强农村基础设施建设、打造标准化的农产品产业链拓宽农产品网络销售渠道等,以期发挥电子商务的优势更系统的促进农产品推广,推动农村产业多元化发展,带动农村经济水平的提升,进一步缩小城乡经济发展差距。

This paper starts with the problems that rural area encounter when using e-commerce platform to promote agricultural products, and analyzes from the aspects of insufficient infrastructure, non-standard production process of agricultural products, lack of brand awareness, and single circulation mode, and finds a way to make full use of e-commerce plat-form to promote agricultural products based on previous domestic and foreign agricultural product promotion experience, which is: strengthen the construction of rural infrastructure, build a standardized agricultural product industry chain,expand the network sales channels of agricultural products, etc., give play to the advantages of e-commerce to promote agricultural products, promote the development of rural multi-industry, drive the improvement of rural economic level, and further narrow the gap between urban and rural economic development.