广东清远农村电商及物流服务体系建设现状及问题研究

Research on the Current Situation and Problems of Rural E-commerce and Logistics Service System Construction in Qingyuan, Guangdong

广东省清远市地处珠三角与粤北山区结合部,为粤、湘、桂“三省通衢”,与消费市场距离较近。清远自然条件良好,雨水充沛、土地肥沃、物产丰富,是广东的重点粮产区,是水果、茶叶、烟草、中药材、反季节蔬菜等出口基地,负担着珠三角供应粮食和农副产品的重要职责,素有“广州菜篮子”“鱼米之乡”等美誉,具备发展农村电商的基础条件。本文对清远市农村电商发展及农村物流服务体系建设进行调研后,提出相应问题及建议,为欠发达地区发展农村电商提供参考。

Qingyuan City, Guangdong Province is located at the junction of the Pearl River Delta and the mountainous areas of northern Guangdong. It is the "thoroughfare" of Guangdong, Hunan and Guangxi, and is close to the consumer market. Qingyuan, with good natural conditions, abundant rainfall, fertile land and abundant products, is a key grainproducing area in Guangdong, and an export base for fruits, tea, tobacco, traditional Chinese medicine, and off-season vegetables. It bears the important responsibility of supplying grain and agricultural and sideline products in the Pearl River Delta. It is known as the "Guangzhou vegetable basket" and "land of fish and rice", and has the basic conditions for developing rural e-commerce. After investigating the development of rural e-commerce and the construction of its logistics system in Qingyuan City, this paper puts forward corresponding problems and suggestions to provide reference for the development of rural e-commerce in underdeveloped areas.