城市语言景观形象构建的类型和影响因素探析——以长春市为例

Analysis of Types and Influencing Factors of Urban Language Landscape Image Construction--with Changchun City as an Example

城市语言景观作为社会景观的一种类型具有形象构建功能,主要构建了城市管理者形象、城市市民形象和城市形象;城市语言景观的形象构建能力主要受时代主题和语言政策、城市经济文化发展水平、城市管理者的语言观、城市特色4个方面的影响。城市的管理者应重视语言景观的形象构建功能,在设计和设置语言景观时,体现时代主题和城市特色,端正语言观,贯彻执行好语言政策。

As a type of social landscape,urban language landscape has image construction function,which mainly constructs the images of urban manager,urban citizens and urban image.The image construction ability of urban language landscape is mainly affected by four aspects:the theme of the times and language policy,the level of urban economic and cultural development,the language view of urban managers,and the characteristics of the city.City managers should attach importance to the image construction function of the language landscape,reflect the theme of the times and the characteristics of the city when designing and setting the language landscape,correct the concept of language,and implement the language policy.