语言经济学视角下应用型高校商务英语人才培养策略

Business English Talent Cultivating Strategies in Application-oriented Universities from the Perspective of Linguistic Economics

分析应用型高校商务英语专业的教学现状,结合语言经济学的价值、效用、费用和效益的本质提出应用型高校商务英语人才培养策略,即立足本土优化课程设置,转变教学模式,提高学生的跨文化交际能力,以期提升培养专业人才的效率。

On the basis of an analysis of the teaching for business English majors in application-oriented universities as well as a discussion about the essence of value,utility,cost and benefit of linguistic economics,the strategies of cultivating business English talents in application-oriented universities are proposed,that is,optimizing curriculum based on local situation,transforming teaching mode,and improving students'cross-cultural communication ability,so as to improve the efficiency of cultivating professional talents.