元宇宙跨境电子商务生态系统:构建逻辑与应用场景

Ecosystem of Metaverse Cross-border E-commerce:Building Logic and Application Scenarios

元宇宙应用到跨境电商领域是可行的,将其与跨境电子商务生态系统融合具有较高的价值。元宇宙与跨境电子商务生态系统融合不仅具有技术层面的可行性,也对治理跨境电商相关风险提供了思路。在遵循跨境电子商务生态系统的演化路径基础上,将元宇宙应用到跨境电子商务生态系统,使之与其融合发展,由此形成了一个以元宇宙平台为支撑,将元宇宙技术嵌入并应用到跨境电子商务生态系统内各物种及其活动,从而构建出元宇宙跨境电子商务生态系统。最后,通过跨境物流信息追溯、跨境网购消费体验两个应用场景,检验了元宇宙应用到跨境电子商务生态系统的价值与作用。

It is feasible to apply the Metaverse to the cross-border e-commerce field, and it has high value to integrate it into the cross-border e-commerce ecosystem. The integration of Metaverse and the cross-border e-commerce ecosystem is not only technically feasible, but also provides ideas for managing risks related to cross-border e-commerce. On the basis of following the evolution path of the cross-border e-commerce ecosystem, Metaverse is applied to the cross-border e-commerce ecosystem and develops together with it, thus forming a Metaverse cross-border e-commerce ecosystem which is supported by the Metaverse platform, embeds and applies the Metaverse technology to all aspects and activities in the cross-border e-commerce ecosystem. Finally, through two application scenarios of cross-border logistics information tracing and cross-border online shopping consumption experience, the value and role of the application of the Metaverse to the cross-border e-commerce ecosystem are tested.