吉林省农产品电商平台发展问题及提升策略研究--以吉林人参电商平台为例

Research on the Problems and Improvement Strategies of Jilin Agricultural Products E-commerce Platform:Taking Jilin Ginseng E-commerce Platform as an example

人参作为吉林省的优势特色农产品,广泛分布于吉林省内各乡镇产区,其中白山地区为主产区。认识吉林人参电商平台发展现状并采取有针对性的改进策略,对吉林经济尤其是农业经济的发展具有重要意义。为此,在探讨吉林人参电商平台发展现状的基础上,对吉林人参电商运营情况进行深入调查,探索吉林人参电商平台现有问题并提出改进策略。

Ginseng is an advantageous characteristic agricultural product in Jilin Province,and they are widely distributed in the production areas of various towns and towns in Jilin Province.Understanding the development status of Jilin ginseng E-commerce platform and adopting targeted improvement strategies are crucial to the development of Jilin's economy,especially the agricultural economy.Therefore,based on the discussion of the development status of Jilin ginseng E-commerce platform,an in-depth investigation on the operation of Jilin ginseng E-commerce platform is conducted,the existing problems of Jilin ginseng e-commerce platform are explored and improvement strategies are proposed.