基于网络文本的山西壶口瀑布旅游形象感知研究

Study on the Perception of Tourism Image of Hukou Waterfall in Shanxi Province Based on Web Text

采用内容分析法研究游客对山西壶口瀑布旅游形象的感知。研究发现:山西壶口瀑布旅游形象可以总结为依托景区环境、景区配套设施、游客构成、游客感知、游客行为活动;游客多以积极的情感态度为主,消极情感占比较低,游客总体满意度较高。最后,从实施合理的价格策略、丰富旅游产品供给、深挖文化内涵、完善基础设施和旅游配套设施、提升管理和服务水平方面提出提升山西壶口瀑布旅游形象的措施和建议。

The content analysis method was used to study tourists'perception of the tourist image of Hukou Waterfall in Shanxi.The study found that the tourism image of Hukou Waterfall in Shanxi canbe summarized as relying on the scenic environment,the supporting facilities of the scenic spot,the composition of tourists,the perception of tourists,and the behavior of tourists.Tourists mostly have positive emotional attitudes,while negative emotions account for a low proportion,and the overall satisfaction of tourists is relatively high.Finally,some suggestions are put forward to euhanle the tourism image of Hukou Waterfall,including implementing a reasonable price strategy,enriching the supply of tourism products,digging deep into the cultural connotation,improving infrastructure and tourism supporting facilities,and improving management and service levels.