数字创意产业创新生态系统构建研究

Research on the Construction of Digital Creative Industry Innovation Ecosystem

数字创意产业是加快产业转型、促进文化消费与提升国家文化软实力的重要力量。以数字创意产业创新生态系统构建为出发点,基于胜任力和动态能力视角,分析创新生态情境下,数字创意人才、数字创意企业与创意氛围等生态因子间的互动与耦合过程。结果表明:数字创意人才胜任力对数字创意企业动态能力具有显著正向影响,并通过动态能力的中介作用来显著提升数字创意企业竞争优势;数字创意人才胜任力对数字创意企业竞争优势的直接影响不显著;创意氛围在数字创意人才胜任力与数字创意企业动态能力之间有显著调节效应,但在数字创意人才胜任力与数字创意企业竞争优势之间的调节效应不显著。该研究有助于拓展创意人才、动态能力等理论内涵与应用场景,丰富创新生态情境下数字创意企业的生态构建,对提升竞争优势具有一定启示。

Digital creative industry is an important force to accelerate industrial transformation,promote cultural consumption and enhance the country’s cultural soft power.Taking on the“Construction of digital creative industry innovation ecosystem”as the starting point,the interaction and coupling process between digital creative talents,digital creative enterprises and creative atmosphere is analyzed from the perspective of competence and dynamic ability.The research results show that the competency of digital creative talents has a significant positive impact on the dynamic ability of digital creative enterprises,and the competitive advantage of digital creative enterprises is significantly impact proved through the mediation role of dynamic ability;the direct impact of digital creative talent competency on the competitive advantage of digital creative enterprises is not significant.Creative atmosphere has a significant adjustment effect between the competency of digital creative talents and the dynamic ability of digital creative enterprises,but the adjustment effect between the competency of digital creative talents and the competitive advantage of digital creative enterprises is not significant.The study is helpful to expand the theoretical connotation and application scenarios of creative talents and dynamic capabilities,enrich the construction of digital creative enterprises under the context of innovation ecology,and has certain enlightenment to enhance the competitive advantage.