农产品区域公用品牌生态系统关联性演化

Relevance Evolution of Ecosystem for Regional Public Brands of Agricultural Product

为探索农产品区域公用品牌生态系统的关联性演化可能及策略,对农产品区域公用品牌生态系统进行AHP分析。规划构建以同一价值观为目标,促使区域公用品牌生态系统内各指标因素提高凝聚力并协同发展的新方向。提出深挖农产品区域公用品牌内涵以提高与环境子系统关联性、秉承高质量发展理念以提高与生产子系统关联性、提高科技支撑水平以提高与服务子系统关联性、深化品牌形象统一以提高与设计、营销主体关联性的演化策略,为今后该领域的发展提供可参考的对策建议。

To explore the evolutionary possibility and strategy of relevance of the ecosystem of regional public brand of agricultural products,the ecosystem is analyzed by AHP.The plan aims to build the same values and promote cohesion and coordinated development of various index factors in the regional public brand ecosystem.This paper puts forward the evolutionary strategy of deeply unearthing the connotation of regional public brand of agricultural products to improve its relevance to the environmental subsystem,adhering to the concept of high-quality development to improve its relevance to the production subsystem,improving the level of scientific and technological support to improve its relevance to the service subsystem,and deepening the unity of brand image to improve its relevance to the main body of design and marketing.It provides referential countermeasures and suggestions for the development of this field in the future.