新媒体时代新闻宣传的受众思维和创新策略分析

Analysis of Audience Thinking and Innovation Strategies in News Propaganda in the New Media Era

随着时代的进步和媒介技术的发展,受众原有的地位和角色发生了根本性变化。如何强化受众思维、不断创新成为一个重要的课题。在总体思路上,要从受众的现状出发,注重新闻宣传实践中受众思维的践行,并不断总结经验提出创新策略,以达到更好的宣传效果,更好地讲好时代故事。

As times have progressed and media technology has advanced, the traditional role and status of audiences have fundamentally shifted.Strengthening audience thinking and constantly innovating have become the crucial aspects to consider in news dissemination.To achieve better publicity effects and tell the story of our time more effectively, it is necessary to start with the current situation of the audience, apply audience thinking in news propaganda, and continuously gather experiences to propose innovative strategies.