“文化劳动新国际分工”视野下的中国移动游戏工业“走出去”

中国移动游戏“走出去”的成绩,一定程度上源于它在该领域“文化劳动的新国际分工”中的特殊地位。相对采用“买断制”的数字游戏,以“免费制”模式为主的移动游戏在产业结构和产品自身的性质上更接近“移动互联网应用”而非“文化产品”,其产业链、价值链的潜在主导者是应用市场平台和互联网广告平台。这一方面模糊了产业地理空间布局的重要性,给作为后来者的中国移动游戏提供了机会;另一方面,也让中国移动游戏能依托国内整体上相对发达的移动互联网产业,凭借其资本、人才、技术及商业模式优势在“文化劳动的新国际分工”中占据更有利的地位。不过,必须指出的是,中国移动游戏产业的“走出去”,依然受到Meta(原Facebook)、谷歌和苹果等巨头的影响。

The success of Chinese mobile games in"going global"is partly due to its special position in the"new international division of cultural labor"in this field.Compared with digital games that adopt the"buyout system",mobile games dominated by the free system"model are closer to"mobile Internet applications"rather than"cultural products"in terms of industrial structure and product nature.The potential dominant player of its industrial chain and value chain is the application market platform and Internet advertising platform.On the one hand,it has blurred the importance of industrial geographic spatial layout,and provided opportunities for China mobile games as a latecomer.On the other hand,it also enables Chinese mobile games to take a more favorable position in the"new international division of cultural labor"by relying on the relatively developed mobile Internet industry in China as a whole and its advantages in capital,talent,technology and business model.However,it must be noted that the"going global"of China’s mobile game industry is still dominated by platform giants like Meta(formerly Facebook),Google and Apple.