北京市森林康养旅游需求特征研究

The Demand for Forest-based Wellness Activities,Products and Destinations in Beijing

中国的森林康养发展迅速。本文在大健康背景下分析北京市森林康养的市场需求特征,以中青年与中老年两个群体为主的北京市居民作为研究对象,采用定量分析方法,探析北京市居民对当地森林康养的认知、偏好以及对森林康养需求程度及特征,研究结果发现:北京市亚健康人群广泛,对森林康养普遍存在需求,市场潜力大;森林康养需求分为三部分:身心健康需求、森林康养产品需求和森林康养目的地需求;在健康需求上,中青年对于康体解压的需求更为明显,中老年主要集中在免疫力提高、提高睡眠质量和颈椎腰椎疾病的缓解上;在产品需求上,受访者普遍对森林主导型和体验型产品需求较大;在森林康养目的地需求上,整体需求量较高,其中“康养环境质量”、“基础服务设施建设”以及“专业人员及其服务质量”的需求尤为重要。三类需求间存在显著的正相关关系。最后以北京市森林康养需求特征为基础为其旅游产品开发和产业发展提供相关建议。

Forest-based wellness(FBW),the enhancement of health and well-being through activities in forested environments,is growing rapidly in China.This paper examines the demand for such experiences based on a survey of mainly young and middle-aged Beijing residents using quantitative analytical methods.There is a widespread demand for forest health and wellness which is considered in three parts:physical and mental health needs,demand for forest health and wellness products,and forest health and wellness destinations.Young and middle-aged people have more obvious needs for relaxation and stress release,whereas middle-aged and elderly people focus mainly on improving immunity and sleep quality,and alleviating cervical and lumbar spine diseases.Respondents prefer experience-based products,and“environment quality”,“infrastructure construction”and“professionals and their service quality”are particularly important.There is a significant positive correlation among the three types of demand.Finally,based on the characteristics of Beijing’s forest health and wellness needs,suggestions are provided for forest-based health products and tourism development.