基于SEM可持续面料对生活方式品牌影响的因素分析

Analysis of Factors Affecting Lifestyle Brands based on SEM Sustainable Fabrics

文章利用结构方程模型(SEM)来研究和分析可持续面料对生活方式品牌的影响因素,提出研究假设并构建结构方程模型,使用Amos和SPSS软件对数据调研进行结构分析和验证,验证可持续面料、生活方式品牌、绿色生活方式和产品质量四个潜变量之间的关系。

In this paper,Structural Equation model(SEM)is used to study and analyze the factors that affect the lifestyle brand of sustainable fabrics,put forward research hypotheses and construct structural equation model.Amos and SPSS software are used to analyze and verify the structure of data survey,and verify the relationship between the four potential variables of sustainable fabrics,lifestyle brand,green lifestyle and product quality.