基于百度指数的万佛湖景区网络关注度时空分布特征研究

Research on Spatio-Temporal Characteristics of Network Attention in Wanfo Lake Scenic Spot based on Baidu Index

景区网络关注度是游客潜在旅游需求的一种重要表现形式,其时间和空间分布能够反映潜在旅游需求的时空分布。以安徽省万佛湖景区为研究对象,在收集景区2011—2020年百度搜索指数的基础上,分析万佛湖景区网络关注度时空分布特征。结果表明:2011—2020年万佛湖景区网络关注度时间分布呈上升趋势,季节性差异大,年内春秋季关注度高,冬夏季关注度低,节假日游客数量大幅上升,节前达到峰值,节后快速回落,年内各月分布较为不均衡;空间上主要集中在省内、长三角地区及经济较为发达的广东和北京等地区,省内主要集中在合肥、六安两地,空间分布较为均匀。

Scenic spot network attention is an important form of tourists’ potential tourism demand. Its time and spatial distribution can reflect the temporal and spatial distribution of potential tourism demand. Wanfo Lake Scenic Area in Anhui Province is taken as the object of Internet data analysis. Based on the Baidu search index data from 2011 to 2020, the spatial and temporal distribution characteristics of Internet attention of Wanfo Lake Scenic Area are analyzed. The results show that: from 2011 to 2020, the time distribution of network attention of Wanfo Lake scenic spot shows a rising trend, with big seasonal differences. The network attention distribution is high in spring and autumn, and low in winter and summer. During the holidays, the number of tourists on holidays has increased significantly, the impact on the network attention was firstly increased and then decreased. The distribution in each month of the year was uneven. In terms of spatial distribution, it has a high degree of geographical concentration, which is mainly distributed in the surrounding areas of the province and the Yangtze River Delta region. In Anhui Province, it is mainly distributed in Hefei and Lu’an. The spatial distribution is relatively even.